Marketing Manager

The Law Society of NSW is Australia’s largest and most influential membership association for solicitors. We’re not all lawyers, but we work together to support the legal profession and ensure a just society for all.

We are seeking a strategic, commercially minded and hands-on Marketing Manager to define and drive the overall marketing strategy, ensuring all activity is aligned to organisational objectives and priorities. This is a full time permanent role to join our Membership & Engagement team.

Marketing strategy through to execution

• Drive the planning, development and implementation of the overall marketing strategy aligned to the organisation’s objectives and priorities working with the Head of Strategic Marketing, Brand and Events
• Manage the end-to-end delivery of integrated marketing campaigns aligned to the marketing strategy as well as ensuring alignment with adjacent programs (CPD events, member events, commercial partnerships etc.)
• Oversee the development and execution of all marketing programs and campaign tactics. Additionally, oversee all content development including messaging, copy and creative direction
• Develop and oversee targeted, audience-specific strategies and campaigns, e.g. Government, In-house and Early Career segments, using an integrated mix of social media, digital channels, events, sponsorship, and broader marketing activity to drive engagement and impact
• In collaboration with the Head of Strategic Marketing, Brand and Events, Director of Membership and Engagement and other key stakeholders, support key strategic priorities for the organisation, including but not limited to CRM implementation, website transformation and the member value proposition
• Differentiate through clear and compelling content marketing initiatives and programs that reflect the Law Society of NSW’s purpose, brand and value proposition
• Drive effective execution to strengthen the Law Society’s presence across the profession and the broader community, promoting key functions, services and member benefits while elevating public understanding of our role, such as upholding the rule of law and supporting access to justice
• Influence leadership through relationship building; positioning Marketing as a strategic partner for the organisation
• Drive the digital marketing strategy, as part of the marketing strategy, including managing the Law Society website, social media channels and email marketing platform (Marketo)
• Ensure all Marketing programs are delivered on time, on budget and on brand - and are tracked and measured
• Focus on ROI - ensuring data is used for strategic planning, marketing performance measurement and optimisation
• Champion the Law Society of NSW’s brand ensuring both verbal and visual expression consistently - aligned with Brand Standards and guidelines

• Lead, mentor and develop the team, fostering a supportive and accountable culture
• Conduct regular performance check-ins and ensure team members are delivering on their goals
• Model and promote values-based leadership, professionalism, care, and a commitment to quality
• Support and contribute to marketing governance and team upskilling
• Create clear roles and responsibilities for direct reports to ensure the operations of the marketing team result in key deliverables and agile workflow. Actively drive projects and ensure team members clearly understand their role in complex projects
• Ensure strong working relationships between marketing, brand and events teams - as well as the broader M&E Department

• Identify and implement process improvements to streamline approvals, delivery, minimise risk, and increase consistency
• Champion workflow management tool, Asana
• Champion attention to detail across all aspects of planning and execution, ensuring all elements are delivered to a high standard
• Maintain accurate Marketing budgets, manage approvals, and oversee supplier payments within organisational guidelines

• Minimum Bachelor’s Degree is required in business or marketing
• 10 years’+ marketing experience, including a minimum of five years developing organisational-wide marketing strategies and leading high performing talent in a commercial, corporate environment (i.e. large professional services firms, banks, legal or consulting firms)
• Proven track record of developing and successfully marketing services and evolving market function maturity
• Solid strategic judgment and decision making - with ability to evaluate options using data and insight to make informed decisions
• Exceptional people skills and leadership attributes required to build, motivate and inspire teams
• Strong attention to detail, with a proactive and solutions-focused mindset
• Demonstrated experience developing strong peer relationships across complex organisations
• Ability to effectively operate and influence senior stakeholders
• A connector, who proactively “joins the dots” across teams and organisation
• Strong stakeholder management and negotiation skills
• Exceptional interpersonal and communications skills in written and verbal form
• Ability to practice open communication, provide constructive feedback (and receive it) and escalate issues in a timely manner
• Curious and focused on continuous learning
• Adaptable, and shows resilience under pressure
• Ability to break down complex problems and understand root causes and implications

The role sits within our Membership and Engagement Department and is responsible for creating a range of content and experiences aimed at engaging members and the broader profession. This team works closely with other teams within the department and the organisation to deliver high quality marketing, creative design and dynamic events to educate, engage and connect our membership and the broader profession.

The Law Society of New South Wales is committed to building and maintaining a respectful and inclusive workplace, appointing the best person for the role and supporting diversity.

Applications must contain a CV and cover letter that outlines your key experience and motivations for this role.