Marketing Manager

Location: Burwood

Permanent full-time role

Our client has one of the longest histories of being a trusted voice in the Australian medical industry and is a small, closed knit team. They are entering an exciting new phase of growth and innovation. They are passionate about ongoing healthcare professional development for doctors and GPs across Australia providing high-quality podcasts, webcasts, learning modules, and video content.

Role summary

This is a hands-on Marketing Manager role to drive our client's Marketing ecosystem in the healthcare space. You will bring your expertise to manage end-to-end Marketing operations, new initiatives, and keep workflows moving perfectly. Balancing high-output marketing execution with strategic input, all while bringing a genuine, team-first spirit.

What will you be doing?

Leading the Marketing & Communications team, fostering a collaborative, high-performing and agile culture. Own and optimize the core marketing automation stack.
Developing and executing integrated marketing and communications strategies aligned to company growth objectives.
Managing end-to-end campaign delivery across email, social media, web, content, events, and print.
Driving audience acquisition, engagement and retention across organization's education and CPD offerings.
Contributing to hands-on day to day organization's digital product ecosystem, including AI-enabled learning and engagement initiatives.
Remaining hands-on with campaign execution, digital marketing operations and content publishing where required.
Leading marketing initiatives for online learning (LMS), podcasts, webcasts, video, editorial and emerging education formats.
Manage day-to-day functionality of the CRM and Learning Management Systems (LMS), ensuring data flows cleanly between the marketing assets and educational platforms.

What you'll bring?

8 to 15 years of deep, hands-on marketing operations and campaign management experience.
A solid background in Healthcare, Health Education, Pharmacy, or Health Insurance. You understand the compliance, audience nuances, and unique trust factors of the health sector.
Advanced, practical proficiency in ActiveCampaign, WordPress, and GA4. You know how to configure these tools, not just look at the dashboards.
Proven experience taking new initiatives from a rough MVP concept to a successful, structured launch.
Solid understanding of how CRMs and LMS platforms integrate with front-facing marketing efforts.
You genuinely thrive in a flat, high-output structure where your value is measured by the quality of your output and the efficiency of your systems.

Why join the company?

Work with a collaborative, innovative, and supportive team.
Opportunity to shape the future direction of marketing and new innovations.
Working On-site for initial 6-months, then transition to Hybrid work arrangements.
Travel to interstate events within Australia.

Ready to make a difference?

Apply now on the link below and lead the next phase of your exciting Marketing Manager journey.

Alternatively, for a confidential discussion, you may share your updated resume in word format with Ranjana at *******@welovesalt.com.

We're proud to have won the Best Mid-Sized Recruitment Company to Work For at the 2023 TIARA Recruitment Awards, and to have been finalists, for the second year in a row, in the Client Service and Recruitment Leader of the Year categories! At Salt, our mission is Creating Futures by putting our clients, candidates, partners, and team members at the heart of everything we do. We extend our sincere appreciation to everyone who has contributed to our continued success.

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