Marketing Manager Digital - Electronic Imaging

Fujifilm is a market leader in the distribution, marketing, and servicing of globally respected imaging products. At Fujifilm we take personal pride in our solutions, products, and service offerings and constantly seek to make a positive difference for our customers. In the Digital Camera and Imaging industry, Fujifilm is one of the best-regarded brands worldwide, with award-winning range of high-end cameras and lenses suited to Pros and enthusiasts alike.

We are looking for an experienced Digital Marketing Manager to help take our X-Series, GFX, Z Projectors and FUJINON brand and products to the next level by leading our digital transformation. This multi-faceted role is perfect for someone who would like to take the initiative to lead our digital transformation. Reporting to the Head of Marketing - Electronic Imaging & Optical Devices, you will own and drive the digital strategy and execution across all touchpoints for the Electronic Imaging & Optical Devices division.

Key areas of responsibility include:

• Own and drive the Fujifilm Electronic Imaging and Optical Devices division's digital strategy through to execution.

• Develop and manage social media content planning, posting & optimisation to drive brand consideration, engagement, and viewership.

• Collaborate with internal teams to launch best in class digital marketing campaigns.

• Develop and execute integrated digital campaigns across paid, owned, and earned channels to support brand, product, and commercial objectives.

• Lead the digital content calendar, ensuring alignment with product launches, retail initiatives, events, partnerships, and creator activities.

• Analyse campaign performance and customer insights using analytics platforms to deliver actionable recommendations and continuous optimisation.

• Manage email marketing and CRM initiatives to nurture customer relationships, improve retention, and drive lifetime value.

• Collaborate with creative, sales, product, and external agency partners to deliver consistent and impactful customer experiences.

• Identify and leverage emerging digital trends, technologies, and platform opportunities to maintain market leadership. Manage digital marketing budgets, agency relationships, and campaign reporting to ensure efficient return on investment.

• Establish and report on key performance indicators including reach, engagement, website traffic, lead generation, conversion, and return on ad spend.

• Support the growth and management of Fujifilm’s creator, ambassador, and influencer ecosystem to amplify brand advocacy and community engagement.

What about you?

• You are an ideas person who is creative, yet analytical. You’re comfortable with diving into the data and using performance tools such as Google Analytics to inform your decisions.
• You have a proven track record of delivering successful digital marketing strategies in a fast-paced environment with at least 6 years of demonstrated experience in FMCG or the consumer goods industry, back with a strong business, commercial and financial acumen – making you a standout for this role.
• You like to surround yourself with brilliant and passionate people who always challenge the status quo.
• A passion or curiosity for photography would be advantageous.

In return we offer:

• Competitive salary, including a fully maintained company car or MVA and additional incentives.
• Great products and an innovative/state of the art working environment.
• A culture that encourages innovation and provides career opportunities.
• Flexible/hybrid work practices tailored to your needs.
• A friendly and supportive team.

If this sounds like you, reach out for more information or apply today!

Fujifilm celebrates diversity and we are committed to having a culture as diverse as our company and its products. Difference is valued and celebrated as it is what helps us innovate. We are an equal opportunity employer and treat all employees and potential employees fairly. Should you require any specific support or adjustments throughout the recruitment process and beyond, please advise us, and we will be happy to assist.

For this role, only those candidates with the eligible right to work in Australia will be considered.

FUJIFILM Australia kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.