Digital & Growth Marketing Manager - Investment Management

12 Month Contract - Investment Management Firm, Sydney based. This role will develop the digital growth and client-acquisition agenda - growing organically the firm’s social media presence, lifting visibility and discoverability, and building the campaigns, content and digital infrastructure that drive acquisition. A key focus of the role is developing, executing and elevating the digital growth and acquisition strategy: social and content strategy, organic and paid campaigns, website and SEO performance, and the analytics that prove what is working. This 12 month contract would suit someone who can hit the ground running, a hands-on experienced operator who moves comfortably between strategy and execution, equally comfortable shaping a growth plan and making technical changes in WordPress, briefing an organic campaign and interpreting the analytics behind it. Responsibilities: Develop, own and continuously elevate the firm’s digital growth and client-acquisition strategy aligned to the firm’s growth levers.Set the channel strategy and roadmap across organic, paid, social, search, content and website, and prioritise activity for impact, outcomes and scalability.Design, develop and execute paid and organic digital campaigns across channels (e.g. LinkedIn, Google/search, display and email) to drive growth, acquisition and engagement.Own campaigns end-to-end - strategy, briefing, build, launch, optimisation and reporting – hands-on where required.Develop and execute the social media strategy across organic and paid to grow the firm’s presence, reach and engagement.Create compelling and differentiated content and guidance that is compliant, on-brand and easy to adopt at scale.Execute to best practice – plan, produce, publish and repurpose high-quality, compliant, on-brand content across formats (web, social, email, thought leadership, video and collateral).Own and optimise the firm’s website(s), including hands-on technical and business-as-usual changes in WordPress – page builds and updates, fixes, on-page SEO, and performance and UX improvements.Drive SEO and content architecture to improve search visibility, findability and rankings, and improve conversion and lead capture.Establish and maintain analytics and tracking and clear performance dashboards to measure and attribute outcomes.Use AI tools to improve speed-to-market and consistency while maintaining quality, brand voice and compliance.Contribute to guardrails and governance for AI-generated outputs so the firm’s brand remains consistent across traditional and AI-enabled workflows. Should you be interested in a confidential discussion, please apply through this advertisement.