CRM Marketing Manager

Master Trades Network exists to lead the evolution of the residential trades industry in Australia. We’re building a smarter, more connected, more trusted ecosystem for tradies and homeowners — and we’re looking for a marketing leader who wants to shape that future.

Our values — Trust & Integrity, Customer Focus, Results Orientation, and Opportunity & Learning — guide everything we do. If these resonate with you, you’ll feel right at home.

We’re searching for a Marketing Manager to drive high‑level strategy, strengthen our brand, and lead major cross‑channel initiatives that support long‑term growth. Reporting directly to the CEO and leading one direct report, this role is perfect for someone who thrives in a fast‑paced environment and wants to make a meaningful impact.

• Marketing Strategy — Build annual and quarterly marketing plans, lead integrated campaigns, and ensure strong brand positioning.

• CRM & Lifecycle Marketing — Own segmentation, automation, onboarding, retention, win‑back and loyalty programs. Oversee CRM platforms and data quality.

• Social & Digital Management — Develop channel strategies, manage content calendars, oversee community engagement, and coordinate paid social.

• Reporting & Insights — Deliver dashboards, analyse performance, track KPIs, and support forecasting.

• Stakeholder Collaboration — Partner with sales, product, service teams, and external agencies.

• Internal Communication & Training — Create briefs, share updates, document best practices, and support adoption of new tools.

• Professional Development — Stay across CRM, digital and social trends and build capability for future growth.

• Compliance & WHS — Uphold privacy, data, and regulatory standards.

• Strong written and verbal communication skills

• Advanced analytical capability and high attention to detail

• Experience managing CRM platforms and lifecycle marketing

• Solid brand and general marketing background

• Ability to juggle multiple priorities in a fast‑paced environment

• Strong stakeholder management and collaboration skills

• Advanced Excel skills; Power BI experience desirable

• 2–4+ years in a marketing manager or similar role

• Experience leading a team

• Tertiary qualification in Marketing (preferred)

You’ll collaborate closely with:

• Sales & Key Account Management

• Supply Chain & Demand Planning

• Marketing & Brand Teams

• Finance

• Customer Service

• External agencies, retail partners, and technology vendors

This is a chance to step into a high‑impact role where your ideas shape the future of the business. You’ll work directly with senior leadership, own major initiatives, and help build a brand that’s transforming an entire industry.

Submit your resume and a brief cover letter outlining your Electrical experience and leadership achievements.