Our client is a rapidly scaling global wellness technology brand with a strong presence across Australia, the US and the UK. Recognised for its premium products, innovation-led approach and exceptional customer experience, the business continues to experience significant international growth and is now seeking an outstanding Brand & Communications Director to join its Sydney-based leadership team.

Reporting to the Chief Marketing Officer, this role will lead the global Brand & Communications function and be responsible for shaping brand perception across all external touchpoints. Covering brand strategy, communications, PR, creative, content, social media, community engagement and partnerships, you will ensure the brand remains culturally relevant, commercially effective and consistently executed across international markets.

We are seeking a proven Brand & Communications leader who has already operated successfully in a comparable role within a high-growth consumer brand environment. The successful candidate will bring a demonstrated history of leading multidisciplinary teams, building brand equity, delivering measurable commercial outcomes and executing sophisticated brand and communications strategies across multiple markets.

Key responsibilities include:

Owning the global brand strategy, positioning, voice and identity
Leading the brand and communications function across creative, content, PR, social media, community and partnerships
Driving integrated global campaigns across key international markets
Leading agency partners and internal teams to deliver world-class brand execution
Building and maintaining strong media, industry and stakeholder relationships
Providing strategic leadership across major launches, partnerships, sponsorships and brand initiatives
Ensuring all brand activity contributes to commercial performance, customer acquisition and long-term brand equity
Acting as a trusted brand advisor to the Chief Marketing Officer and executive leadership team.

The successful candidate will have:

8+ years' experience in brand, communications, creative or marketing leadership roles, including significant experience operating at Director level
A proven track record of delivering measurable brand growth, commercial outcomes and market impact
Experience leading cross-functional teams spanning brand, creative, content, PR and communications
Demonstrated success building and managing brands across multiple international markets
Strong commercial acumen with the ability to connect brand investment to business performance
Exceptional stakeholder management, communication and leadership capabilities
Experience within premium consumer, wellness, health, fitness, lifestyle, DTC or consumer technology brands will be highly regarded.

This role requires someone who can make an immediate impact. Applicants must be able to clearly demonstrate significant achievements, leadership capability and commercial results from previous Brand & Communications leadership positions. We are not seeking potential for future growth into the role; we are seeking proven success at this level.

This is a rare opportunity to join a highly successful global brand during a significant growth phase and play a key role in shaping its future direction.

Package circa $220K + Super + 20% Bonus, with flexibility available for an exceptional candidate.

If you can demonstrate a proven record of success in a comparable Brand & Communications leadership role and are ready to make an immediate impact, we would welcome your application.
Additional information

Drive brand impact at executive level
Influence a category-leading wellness brand
Hybrid role located in Sydney's CBD

Brand & Communications Director

Macpeople