Trade Marketing Executive

Beautopia is one of Australia's leading professional hair and beauty wholesalers, supplying salons, beauty professionals and industry specialists with the brands they trust.

As we continue to grow, we're looking for an Education & Activation Executive to ensure our brands are represented consistently and effectively across our store network.

This is a hands-on role for someone who loves being in stores, working with people and driving results. You'll be responsible for educating teams, supporting product launches, maintaining merchandising standards and ensuring our own brands are front of mind with both staff and customers.

If you're passionate about beauty, retail environments, training, merchandising and creating exceptional in-store experiences, we'd love to hear from you.

About the Role

This role sits between Marketing, Sales and Store Operations and is responsible for bringing our brand activity to life at store level.

You will work directly with store teams to improve product knowledge, strengthen product recommendations, maintain visual merchandising standards and ensure new product launches are executed successfully.

You'll spend time on the road visiting stores, building relationships with teams, identifying opportunities for improvement and providing valuable feedback to the business.

This role is not responsible for creating marketing campaigns or developing brand strategy. Instead, you'll ensure those initiatives are executed consistently and effectively across our store network.

What Success Looks Like

• Store teams confidently recommend our own brands

• Product launches are executed successfully and on time

• Stores maintain strong and consistent merchandising standards

• Own-brand product visibility improves

• Valuable store insights are regularly fed back to the business

• Staff feel supported, informed and engaged

Key Responsibilities

Store Visits & Brand Execution

• Visit stores on a regular rotation

• Review product placement, displays and promotional execution

• Ensure all point-of-sale material, signage and merchandising standards are maintained

• Identify opportunities to improve product visibility and sales performance

• Support stores in achieving consistent execution of company initiatives

Education & Team Development

• Deliver engaging product education and training sessions

• Build staff confidence in recommending products and own-brand ranges

• Provide practical product knowledge and selling support

• Act as a trusted point of contact for product-related questions

Product Launches & Activations

• Coordinate the successful execution of new product launches in-store

• Ensure teams understand product benefits, key selling points and target customers

• Support promotional campaigns, events and activation initiatives

• Monitor launch execution and identify opportunities for improvement

Store Feedback & Commercial Insights

• Gather feedback from staff and customers during store visits

• Report on product performance, customer trends and training needs

• Identify barriers to sales and recommend practical solutions

• Share insights and opportunities with Marketing, Sales and Operations teams

About You

You are energetic, organised and genuinely enjoy working with people. You thrive in a fast-paced environment and are comfortable balancing travel, training, relationship-building and in-store execution.

You'll bring:

• Experience in retail, merchandising, field sales, education, training or brand support

• Strong communication and presentation skills

• Confidence delivering training to individuals and small groups

• Excellent organisational and time management skills

• A proactive, hands-on approach

• Strong attention to detail and a good eye for presentation

• The ability to build strong relationships across multiple locations

• A passion for beauty, haircare or consumer products

Highly Regarded

• Hair and beauty industry experience

• Hairdressing background

• Multi-site retail or wholesale experience

• Visual merchandising experience

• Experience working within FMCG, wholesale or distribution environments

Why Join Beautopia?

• Work with some of the industry's most recognised hair and beauty brands

• Enjoy a diverse role that combines travel, training, merchandising and relationship management

• Make a direct impact on brand growth and sales performance

• Join a growing Australian business with ambitious plans for the future

• Be part of a supportive and collaborative team culture

If you're passionate about developing people, driving in-store excellence and helping brands grow, we'd love to hear from you.

Apply now with your CV and a brief cover letter outlining why you're the right fit for the role.