<h2>Key Responsibilities</h2><ul><li>Plan, create, and publish engaging content across social media, websites, digital advertising, email campaigns, and other marketing channels.</li><li>Develop creative content that promotes the group’s steak, seafood, brasserie, and dining experiences across its Sydney venues.</li><li>Write and edit captions, blogs, promotional copy, campaign content, menu-related content, and brand communications.</li><li>Support advertising and marketing campaigns to increase customer engagement, brand awareness, bookings, and venue visibility.</li><li>Capture, coordinate, and assist with photo, video, and short-form content production for food, beverages, events, promotions, and venue experiences.</li><li>Research audience trends, customer preferences, competitor activity, and hospitality market trends to support effective content planning.</li><li>Maintain content calendars and ensure marketing materials are delivered on time and aligned with business objectives.</li><li>Monitor content performance across digital platforms and recommend improvements to increase reach, engagement, and campaign effectiveness.</li><li>Work with venue managers, chefs, marketing teams, designers, and external suppliers to produce brand-consistent promotional content.</li><li>Ensure all content reflects the company’s premium dining standards, brand identity, customer experience, and service reputation.</li></ul><p>&nbsp;</p><h2>Requirements</h2><ul><li>Australian Citizens and Permanent Residents encouraged to apply.</li><li>Bachelor degree or higher qualification in Marketing, Communications, Media, Advertising, Digital Content, or a related field.</li><li>Minimum 1-2 years of relevant experience in content creation, social media, digital marketing, advertising, or communications.</li><li>Experience creating content for hospitality, restaurants, food and beverage, events, or lifestyle brands will be highly regarded.</li><li>Strong writing, editing, storytelling, photography, video, and social media content development skills.</li><li>Excellent communication, organisational, time management, and attention-to-detail skills.</li></ul><h2>&nbsp;</h2>

Marketing & Communications

Annual

Bring award-winning Sydney dining experiences to life through creative content, social media, and digital marketing campaigns

Content Creator

Full time

<p><strong>Salary:</strong> 80,000 to 85,000 &nbsp;+ superannuation</p><p><strong>Employment:</strong> Full-time, 38 hours per week</p><p><strong>Location:</strong> Sydney &nbsp;NSW &nbsp;and Canberra ACT&nbsp;</p><p>Ghost Group are seeking an experienced <strong>Content Creator (Marketing)</strong> to join our Group marketing team and take responsibility for the creation, development and coordination of engaging digital and social media content across our restaurant portfolio.</p><p>The successful candidate will work across our venues to create compelling visual and written content that promotes each restaurant's individual brand, increases audience engagement, builds brand awareness and supports customer enquiries, bookings and sales.</p><br><h3>Benefits</h3><h3>About the Role</h3><p>This is a hands-on creative position requiring regular attendance at the Group's restaurant venues to capture original content and understand each venue's food, atmosphere, events and customer experience.</p><p>The Content Creator (Marketing) will form part of the Group's central marketing function and will work across the restaurant portfolio rather than being assigned exclusively to a single venue.</p><br><h3>Task & responsibilities</h3><p>The successful candidate will work across our venues to create compelling visual and written content that promotes each restaurant's individual brand, increases audience engagement, builds brand awareness and supports customer enquiries, bookings and sales.</p><h3>Key Responsibilities</h3><ul><li>Create high-quality photo, video and written content across the Group's restaurant venues for use on social media, websites and other digital marketing platforms.</li><li>Plan, film, photograph, edit and prepare engaging restaurant, food, beverage, venue, event and promotional content.</li><li>Develop creative concepts and content for marketing campaigns in accordance with each venue's individual brand identity and commercial objectives.</li><li>Write, schedule and publish social media posts, Reels, Stories and other digital content across multiple restaurant brands.</li><li>Maintain and manage the Group's social media and content calendar, ensuring consistent and timely publication of content.</li><li>Plan content requirements in advance in accordance with the Group's rolling marketing calendar, campaigns, promotions and major events.</li><li>Maintain and organise the Group's digital content and asset library.</li><li>Create and coordinate content for websites, restaurant listings and other relevant digital channels.</li><li>Monitor social media and content performance, identify successful content and use performance insights to improve future content.</li><li>Develop engaging content and campaign concepts designed to increase audience engagement, brand awareness, restaurant enquiries and bookings.</li><li>Coordinate content requirements for restaurant launches, menu changes, promotions, special events, private dining and seasonal campaigns.</li><li>Work closely with Group Operations, Venue Managers and Head Chefs to identify upcoming content opportunities and ensure campaigns accurately represent each restaurant and its offering.</li><li>Prepare content and creative briefs for approved digital marketing and advertising campaigns.</li><li>Coordinate content requirements with the Group's digital marketing function to ensure advertising campaigns have appropriate creative assets, copy and supporting material.</li><li>Support PR and media activities by developing relevant visual and digital content and coordinating content associated with media and influencer visits.</li><li>Ensure all published content maintains a high standard of visual storytelling and is consistent with the identity, positioning and marketing objectives of each restaurant brand.</li><li>Review content and campaign results and contribute recommendations for future marketing and content initiatives.</li></ul><br><h3>Qualification & experience</h3><h3>Skills and Experience</h3><p>The successful candidate will ideally possess:</p><ul><li>A Bachelors degree with 1 year experience or 5 years of closely related work experience will substitute</li><li>Demonstrated professional experience in digital content creation, social media content and multimedia production.</li><li>Strong photography and videography skills, particularly for hospitality, food, lifestyle or consumer brands.</li><li>Advanced video editing and post-production capabilities.</li><li>Experience creating engaging content for web, social media, Instagram, Facebook, TikTok, YouTube and other digital platforms.</li><li>Demonstrated ability to develop creative concepts and translate marketing objectives into engaging visual content.</li><li>Experience managing content calendars and publishing schedules across multiple brands or business locations.</li><li>Strong understanding of social media trends, audience engagement and digital storytelling.</li><li>Experience working with Adobe Creative Suite, DaVinci Resolve, CapCut or comparable professional content-production software.</li><li>Strong organisational skills with the ability to coordinate multiple shoots, campaigns and deadlines simultaneously.</li><li>Excellent communication skills and the ability to collaborate with venue managers, chefs, marketing personnel and other stakeholders.</li><li>Relevant tertiary qualifications in marketing, communications, audiovisual production, digital media or a related discipline, or substantial relevant professional experience.</li></ul><p>Experience producing content for <strong>restaurants, hospitality, hotels, food and beverage or lifestyle brands</strong> will be highly regarded.</p>

We are seeking an experienced Content Creator (Marketing) to join our Group marketing team.

Content Creator (Marketing)

<p>The Marketing Specialist is responsible for developing and implementing effective marketing strategies to promote the company’s car rental services and support business growth. The role involves planning and executing marketing campaigns, conducting market research, managing digital marketing channels including social media, email marketing and SEO, coordinating promotional content, and working with external agencies and business partners. The position also monitors marketing budgets, campaign performance and key performance indicators, analyses customer feedback and market trends, supports brand development, maintains consistent branding across promotional materials, and builds strong relationships with internal and external stakeholders.</p><br><h3>Benefits</h3><p>$80,000 p.a. plus super, paid leave entitlements, flexible work arrangements, professional development, career growth opportunities and exposure to strategic marketing projects. SYDNEY BASED but may be traveling other sites based on ongoing requirement.&nbsp;</p><br><h3>Task & responsibilities</h3><p><strong>The typical job responsibilities will include, but are not limited to the following:&nbsp;</strong></p><p>• Develop and execute car rental targeted marketing campaigns to attract new customers&nbsp;</p><p>• Conduct market research to analyse trends and identify growth opportunities for rental business&nbsp;</p><p>• Manage and optimise digital marketing channels including social media and email campaigns to all sites&nbsp;</p><p>• Enhance online presence through SEO strategies and engaging content creation&nbsp;</p><p>• Collaborate with SEO agencies to align strategies with company marketing objectives&nbsp;</p><p>• Plan and implement seasonal promotions and local partnership initiatives&nbsp;</p><p>• Coordinate with travel agencies, businesses, and influencers for brand collaboration&nbsp;</p><p>• Monitor and manage marketing budgets to maximise campaign return on investment&nbsp;</p><p>• Track and analyse key performance indicators across marketing channels&nbsp;</p><p>• Report campaign outcomes and insights to refine future marketing strategies&nbsp;</p><p>• Integrate customer feedback to improve services and overall brand experience&nbsp;</p><p>• Support business development through branding and visibility enhancements&nbsp;</p><p>• Oversee website content updates in line with current promotions and brand tone&nbsp;</p><p>• Maintain strong internal and external stakeholder relationships&nbsp;</p><p>• Ensure brand consistency across all marketing and promotional materials.</p><br><h3>Qualification & experience</h3><p><strong>Applicants must meet the following minimum requirements to be considered for the role:&nbsp;</strong></p><p>• Minimum of 3 years and above experience in a marketing role within the car rental or service industry&nbsp;</p><p>• Masters degree in marketing, Business Administration or a closely related discipline</p><p>• Demonstrated success in digital marketing including SEO, social media, and content creation&nbsp;</p><p>• Proven ability to plan and execute marketing campaigns with measurable results&nbsp;</p><p>• Strong analytical skills with experience in tools such as Google Analytics or Tableau&nbsp;</p><p>• Excellent communication and stakeholder engagement capabilities&nbsp;</p><p>• Experience managing marketing budgets and optimising campaign ROI&nbsp;</p><p>• Ability to work independently and collaboratively in a fast-paced service-oriented environment</p>

Join YESDRIVE Car Rentals in Mascot as a Marketing Specialist to drive innovative marketing campaigns, strengthen brand and contribute to growth.

Marketing specialist

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Marketing and Communications jobs in Strathfield South Sydney Nsw